Stock Quotes by SpaceNews: SpaceNews 903.2775 -0.85% ATK 76.30 -1.61% ASTC 0.78 +4.00% BAESY 25.72 +0.78% BA 97.93 -0.83% CMTL 26.21 -1.84% DGI 28.02 -2.03% SATS 39.29 -2.36% GY 13.67 -1.01% GEOY 0.00 N/A GILT 5.43 -3.89% GSAT 0.4725 +9.88% GCOM 12.76 +0.63% HRS 49.90 -0.54% IRDM 7.23 -2.03% LMT 106.49 -0.47% LORL 61.00 +1.50% NOC 80.86 -0.74% ORBC 3.60 -0.28% ORB 17.95 -2.02% RTN 66.24 -0.78% RRST 8.39 -1.53% SIRI 3.535 +0.57% THLEF 46.90 0.00% TRMB 28.35 -2.51% UTX 96.25 -1.33% VSAT 70.55 -0.91%

VIDEO | Astrium Satellites CEO Evert Dudok on company strategy

The battle for a bigger share of the commercial satellite market is heating up as demand skyrockets for new multimedia services. Innovative satellite technologies are cutting the cost of market entry. But what else does it take to secure a foothold in space? Interview conducted at ILA 2012 in Berlin. Credit: INSEAD